I’m only a small restaurant in our local community. Do I REALLY need to have a Fan page on Facebook?
Yes! When looking for a great meal, people often turn to Facebook to find a restaurant’s location, hours of operation and menu. Plus, unlike your website, you can have direct communication with your fans, post daily specials and more.
I don’t want to annoy my customers with a ton of social media posts. How do I avoid that?
Studies were done for three months’ worth of Facebook content from major brands and found that top brands average one post per day.
What’s the best day to send out a newsletter so it gets read?
Tuesday: This is hands down the #1 best day to send emails according to the majority of the data from marketing studies.
What’s the difference between ‘like’ and ‘like and share’ in Facebook?
LIKES – Likes are the throwaway gesture of social media. When you like the Page Update, you’re essentially saying “Huh, that’s interesting…” or “I like that”. Facebook assigns very little weight to it in the Newsfeed algorithm.
COMMENTS – Comments are mostly (but not always) about ego. When you comment on a Page Update, you’re essentially saying “This is what I think.” Facebook’s Newsfeed gives more weight to comments than likes.
SHARES – A share is the brass ring on Facebook. When you share a Page update, you’re essentially saying “All my friends have to see this!”. This is huge in terms of exposure, word-of-mouth recommendation, and how credibility. Realizing this truth, Facebook assigns the most weight to shares.
Do paid Facebook ads really work?
With Facebook, you have many different ways of approaching an ad campaign. These ways can typically fall within three categories of benefits:
Interaction: Your ad and content right on the homepage allows users to interact with it like they do any other piece of social content. Reach: Expand your reach to new potential customers who can interact with your content by commenting, liking, favoriting, retweeting, etc. Followers: Brands also report a notable increase in followers through these social advertising options, since brand visibility increases significantly!
How much direct selling should I do versus just posting something interesting?
I call this the 80/20 rule. 80% should be made up of inspirational, humor, images, memes, recipes etc., and 20% should be postings about your business. Sounds strange I know but if your page is all about your business every day, it comes off as spam and nobody wants that.
Are blogs really worth the hassle?
Yes, yes and yes. Blogging on your website helps with your SEO and allows you to keep your visitors up to date and informed about any changes or new interests your business may have.
I’ve heard that Pinterest is just for posting pictures of arts and crafts stuff. If that’s true, do I need to consider it for my restaurant?
With more than 100 million Pinners, Pinterest can help you reach in-demand audiences.